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Windows Phone Store now counts more than 200,000 apps

Windows Phone Store has recently passed 200,000 apps, and is now seeing more than 12 million “transactions” per day. We’re not sure what these “transactions” mean and can only think of them as downloads, or combination of paid downloads and in-app purchases.

In a post on the Windows Phone Developer Blog, director of the Windows Phone apps team Todd Brix said the company is “already seeing momentum build” in the Store, driven by promotions and the run-up to Christmas.

As part of this momentum-building strategy, Microsoft has recently introduced gift cards to encourage users to discover and purchase apps on their new devices. In addition, the Redmond giant has also established more direct billing relationships with operators to boost uptake in markets where credit card penetration is low. According to Brix, there are now 51 operator connections in 31 markets for direct billing, “substantially more than any other smartphone platform”.

The company has seen a six-fold increase in transaction volume in developing markets where direct billing has been introduced.

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run Symbian Watch which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

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