Introduction Philips isn't generally associated with aggressive value - at least when you're talking about the upper reaches of its TV range. But in a startlingly bold move the brand is selling its first 4K/UHD TV - the 65PLF9708S - for a price that undercuts all of its 65-inch 4K/UHD TV rivals. And not just by a pound or two, either; it's £500 cheaper than the Sony KDL-65X9005A and Samsung UE65F9000 ( read the 55-inch review here ) 4K TVs, and a whole grand cheaper than the Panasonic L65WT600 , Toshiba 65L9363 and LG 65LA970W . That we're seeing such price differentiation so early in 4K's life bodes well for the format becoming 'mainstream' sooner rather than later. However, it also raises concerns that Philips has had to serve up a fairly stripped-back TV to make the 65PFL9708S's price achievable. Thankfully, these concerns prove unfounded, as its 4K native resolution is actually backed up by many eye-catching tricks and treats including Philips...
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