Samsung Electronics Co., Ltd. has received two praiseworthy ratings from two world renowned sources. It was rated the 3rd most visible company in the United States in the Harris Poll Reputation Quotient (RQ). It was also listed as one of the most innovative companies in the Internet of Things by Fast Company. What about Samsung appealed to these sources, and what do these ratings mean for Samsung? The RQ is a study carried out every year to find the 100 most visible brands in the US. Although Samsung is no stranger to the RQ’s top 100 – it has found itself there for four years running – this is the first year that the electronics producer has been ranked in the top five. This means that it was ranked more highly than all other technology companies. What is it that makes a company ‘visible’ according to the RQ? There are many criteria in a variety of areas: emotional appeal, financial performance, products and services, social responsibility, vision and leadership and workplace environ...
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