Last week, we revealed that SMS is the most common form of phone-based communication in the UK. Its popularity is a worldwide phenomenon, though. (Around 700 billion texts were sent in China in 2007; individual U.S. subscribers send more than 500 a month). But why? We’ve got email, Twitter, Facebook, Whatsapp, Skype – a myriad of much more sophisticated tools to use. Yet it’s plain old text messaging that gets the love. In part, that’s because it’s the lowest common denominator. Everyone’s phone is capable of text messaging. It’s also very cheap in a lot of countries: it doesn’t need a data provision and is often bolted onto contracts as a ‘free’ extra. But there’s more science to it than that. According to Internet psychologist Graham Jones, it’s about the way we classify different ways of sending messages. For many, email is associated with business and more formal communications. Social networks, on the other hand, are associated with broadcasting messages to larger groups of frie...
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