Apple product launches in China are renowned for being chaotic and rowdy but today the company began selling its new iPad in the country under rather unusual circumstances. Instead of being greeted by massive queues and anxious customers — as has become the norm — the Retina display equipped device has enjoyed a more muted and organised opening. Yesterday, Apple laid the foundations for a more controlled launch day when it introduced a pre-sale reservation system that requires all customers to register their interest in the device — priced from RMB 3688 ($579) – in advance of buying the flagship tablet computer. As well as insuring against large queues, the system is designed to restrict the influence of scalpers, independent sellers that buy the device in bulk with the aim of reselling it for profit, whose large numbers have blighted previous launches. The introduction has avoided a repeat of the madness of March’s iPhone 4S launch and Apple’s flagship Chinese store — in Beijing’s Sa...
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